All of the following are used for making media mix decisions EXCEPT:
A) media schedule.
B) cost per contact.
C) reach.
D) frequency.
E) audience selectivity.

Name: All of the following are used for making media mix decisions EXCEPT: A) media schedule. B) cost per contact. C) reach. D) frequency. E) audience selectivity.
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Question

Quizplus · Accepted Answer

The media schedule will be the result AFTER the media mix decisions are made,based on the other four factors.

All of the Following Are Used for Making Media Mix