_____ is a measure of the number of times an individual is exposed to a brand message.It is used to measure the intensity of a specific medium's coverage.
A) Synchronization
B) Reach
C) Cost per contact
D) Media scheduling
E) Frequency
Correct Answer:
Verified
Q111: All of the following are advantages offered
Q112: _ advertising is an arrangement under which
Q113: When an advertiser decides how much space
Q114: _ measures the number of different target
Q115: Outdoor advertising:
A) is often used to sell
Q117: _ is the cost of reaching one
Q118: Advertising in the form of a 30-minute
Q119: One of the reasons why a retailer
Q120: _ advertising has the advantages of being
Q121: In the 1960s,there were only three television
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