The ability of an advertising medium to reach a precisely defined market is called:
A) audience selectivity
B) market singularity
C) geographic selectivity
D) noise filtering ability
E) life span

Name: The ability of an advertising medium to reach a precisely defined market is called: A) audience selectivity B) market singularity C) geographic selectivity D) noise filtering ability E) life span
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Question

Quizplus · Accepted Answer

This is the definition of audience selectivity.

The Ability of an Advertising Medium to Reach a Precisely