Prices on items sold by supermarkets change frequently,and they often offer special sales to match or beat the prices of their competitors.Therefore,_____would be a major consideration when a supermarket selects an advertising vehicle.
A) audience duplication
B) noise level
C) life span
D) cost per contact
E) flexibility

Question

Quizplus · Accepted Answer

Flexibility of the medium refers to the ability to change the message to fit changing market conditions.

Prices on Items Sold by Supermarkets Change Frequently,and They Often