Because Samuel Cabot,Inc. ,a manufacturer of premium-grade wood stains,wants to spend its promotional budget on advertisements that will have a long life span so the ad will be around when the homeowner needs such a product,it should use _____ advertising.

Question

Quizplus · Accepted Answer

Some media such as magazines have a long life span with the consumer,and advertisements may be seen repeatedly.Ads in other media such as radio and television are gone instantly.