Each year,Atlanta hosts the Peachtree Road Race,a running event that attracts many world-caliber racers.This year,race officials also sanctioned a race conducted in Iraq so that soldiers from Georgia would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree Race was as example of:
A)advertising and personal selling efforts.
B)strategic product promotions and resulting sales.
C)a target marketing strategy.
D)sales promotion efforts.
E)a public relations strategy.

Question

Quizplus · Accepted Answer

The public relations activities involved in the race in Iraq led to publicity in the form of news media reporting.

Each Year,Atlanta Hosts the Peachtree Road Race,a Running Event That