Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.The Facebook promotion was trying to get consumers to visit the Toys "R" Us Web site and stores to purchase holiday gifts.This describes the _____ of the campaign.

A) message strategy
B) advertising objective
C) evaluative criteria
D) advocacy
E) task strategy