Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.What appeal is Toys "R" Us using by enlisting Shaquille O'Neal in the "Join Shaq Give Back" promotion?

A) Admiration
B) Love and Romance
C) Vanity and Egotism
D) Environmental Consciousness
E) Profit