Burger King used a heavy metal rock band of masked chickens to promote its Chicken Fries.This is an example of which executional style of advertising?

Name: Burger King used a heavy metal rock band of masked chickens to promote its Chicken Fries.This is an example of which executional style of advertising?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Burger King used the masked chicken band as characters that represent BK Chicken Fries on their Web site,like Ronald McDonald represents McDonalds' food.

Burger King Used a Heavy Metal Rock Band of Masked