
Jones Soda Company and Big Sky Brands have introduced Jones Soda Carbonated Candy,a candy that delivers a blast of the most popular Jones Soda flavors along with an oddly enjoyable tongue-tingling sensation.Which pricing strategy would be appropriate if the company wants to convince price-sensitive consumers to try it and not buy some other brand?
A) Price lining
B) Price fixing
C) Status quo pricing
D) Penetration pricing
E) Price skimming
Correct Answer:
Verified
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