_____ occurs when a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value of those attributes to customers.Thus,the price of the product is set at a level that seems to the customer to be a good price compared with the prices of other options.
A) Value-based pricing
B) Noncumulative pricing
C) CRM pricing
D) Market concept pricing
E) Price bundling

Question

Quizplus · Accepted Answer

Instead of figuring prices based on costs or competitors' prices,value-based pricing starts with the customer,considers the competition,and then determines the appropriate price.

_____ Occurs When a Firm Is Customer-Driven and Seeks to Understand