With value-based pricing:
A) the firm is sales driven.
B) the firm is both customer driven and competitor driven.
C) increased profitability for wholesalers will increase the number of services they are willing to perform.
D) consumers are more concerned about price than quality.
E) additional long-term costs to manufacturers will increase.

Question

Quizplus · Accepted Answer

The basic assumption is that the firm is customer driven,seeking to understand its customers.Because it is unlikely to be operating as a monopoly,it must also pay attention to what its competitors are doing.

With Value-Based Pricing