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If a Marketer Decides to Price Goods at Odd-Numbered Dollar

Question 138

Multiple Choice

If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains,and at even-numbered amounts to denote quality,he or she is using:


A) two-part pricing
B) price lining
C) price bracketing
D) decoy pricing
E) psychological pricing

Correct Answer:

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