In a catalog targeted to people who like to bake,customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50.This is an example of:
A) price bundling
B) CRM pricing
C) psychological pricing
D) penetration pricing
E) status quo pricing

Question

Quizplus · Accepted Answer

The 12 items sold together are priced less expensively than if purchased separately.

In a Catalog Targeted to People Who Like to Bake,customers