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Geographically Dispersed Sellers Often Result in Significant Freight Costs

Question 174

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Geographically dispersed sellers often result in significant freight costs.Name and describe the five types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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FOB ORIGIN PRICING.This price tactic req...

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