Que Rica VidaGeneral Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica VidaGeneral Mills' Que Rica Vida magazine is a component in a program that allows General Mills to gather information about,and build a relationship with,a group of customers from the Spanish-speaking community.In other words,the magazine is a component in General Mills' _____ program.

Question

Que Rica VidaGeneral Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica VidaGeneral Mills' Que Rica Vida magazine is a component in a program that allows General Mills to gather information about,and build a relationship with,a group of customers from the Spanish-speaking community.In other words,the magazine is a component in General Mills' _____ program.

Quizplus · Accepted Answer

A customer relationship management (CRM)program is a company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer groups.GM's Que Rica Vida magazine appears to be part of a CRM effort allowing GM to identify and gather information about a growing customer groups-Latinas.

Que Rica VidaGeneral Mills Has Created Que Rica Vida Magazine,which