Que Rica VidaGeneral Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica Vida.The Que Rica Vida magazine and Web site are targeted to a specific group of customers: newly acculturated Latina moms.This is an example of:

Question

Que Rica VidaGeneral Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica Vida.The Que Rica Vida magazine and Web site are targeted to a specific group of customers: newly acculturated Latina moms.This is an example of:

Quizplus · Accepted Answer

Customer segmentation is the process of breaking large groups of customers into smaller,more homogeneous groups.

Que Rica VidaGeneral Mills Has Created Que Rica Vida Magazine,which