
Hallmark Cards
Hallmark Cards is just one of thousands of companies that have a strong online presence. Hallmark's Twitter account and Facebook page allow the company to talk directly to customers and also lets the customers talk to each other. Hallmark Social Calendar is a Facebook app that helps users stay on top of special events like birthdays and anniversaries; customers can use the app to send electronic cards to their friends' PCs and cell phones. In addition, Hallmark operates several blogs, where it shares anecdotes about the company and often solicits opinions on various aspects of greeting card design and on ideas for gifts and their pricing. The company encourages Facebook fans to talk about their lifestyles and even upload photos of themselves so that it can better understand its market. The conversations consumers have with each other often result in interesting insights, such as gift ideas for specific occasions and the prices they are willing to pay for different gifts.
-Refer to Hallmark Cards.The blog operated by Hallmark Cards is an example of a:
A) corporate blog.
B) media sharing site.
C) Microblog.
D) noncorporate blog.
E) location-based social networking site.
Correct Answer:
Verified
Q82: Social media offers more one-to-one ways for
Q85: How has social media changed the way
Q88: Using Social Media Effectively
Many marketers define their
Q88: Hallmark Cards
Hallmark Cards is just one of
Q89: Distinguish between owned media and earned media
Q91: How might a marketer use Twitter to
Q94: Using Social Media Effectively
Many marketers define their
Q96: Hallmark Cards
Hallmark Cards is just one of
Q97: Using Social Media Effectively
Many marketers define their
Q99: What is social media?
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents