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If Gatorade Wanted to Develop a Mobile Marketing Plan,which of the Following

Question 103

Multiple Choice

If Gatorade wanted to develop a mobile marketing plan,which of the following strategies might it consider?


A) Using NFC to transfer nutrition and product information directly to customers' Smartphones
B) developing a mobile Web site to complement its main Internet site
C) placing a QR code on its print advertisements to give customers access to a special coupon
D) creating a "create your own flavor" Smartphone app
E) all of the above

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