Having a presence in multiple countries provides firms with more marketing power and synergy compared to the same-size firm that has a presence in fewer countries.

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Having a presence in multiple countries allows firms to reach a larger audience, gain economies of scale, and benefit from local market knowledge and resources. This can result in increased marketing power and synergy, which can help the firm achieve greater success compared to a same-size firm with a less extensive global presence.

Having a Presence in Multiple Countries Provides Firms with More