According to Project SAPPHO, which of the following approaches is most likely to make new products more successful?
A) A company pays more attention to production than to marketing so quality can improve.
B) Outside technology is used.
C) Most work is done by subcontractors.
D) Those without much authority or seniority become product champions.

Question

Quizplus · Accepted Answer

Using outside technology can bring in new ideas and perspectives that can lead to more successful products.

According to Project SAPPHO, Which of the Following Approaches Is