Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are of equal quality.

Name: Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are of equal quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand parity is the concept that suggests that various brands in a particular product category provide the same level of features and benefits and are of the same quality, thus suggesting that no brand is better than another brand.

Brand Parity Is the Belief That Multiple Brands Consist of or Offer