An example of standardization is:
A) using the "Generation Next" theme in all of Pepsi's global markets
B) using women with their faces covered in ads for Islamic countries
C) developing a website in several languages
D) using local salespeople
Correct Answer:
Verified
Q83: What recent trends make an IMC approach
Q89: The term "alternative marketing" ncludes the following,
Q90: The decline in effectiveness of mass-media advertising
Q93: In terms of marketing communications, standardization is:
A)
Q94: What are the components of the marketing
Q95: When brand parity exists, consumers base purchases
Q96: The following are examples of customer contact
Q97: websites, cell phones, and advertisements that present
Q98: Define integrated marketing communications. What makes it
Q100: Describe brand parity.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents