Brand equity is not as important in business-to-business markets because pricing is often the primary decision variable.

Question

Quizplus · Accepted Answer

Brand equity can significantly impact perceptions of quality, reliability, and overall value proposition in B2B markets. While pricing is an important factor, other variables such as reputation, expertise, and past performance can influence B2B decision-making. Therefore, brand equity can be just as vital in B2B markets as in consumer markets.

Brand Equity Is Not as Important in Business-To-Business Markets Because