The feelings consumers and businesses have about an organization and its brand is the corporation's:

Question

Quizplus · Accepted Answer

The image of a corporation refers to the feelings and perceptions that consumers and businesses have about the organization and its brand. It encompasses various aspects such as the company's reputation, values, culture, and products/services. Advertising programs, flanker brands, and persona can all contribute to shaping the corporation's image, but they are not the same as the image itself.

The Feelings Consumers and Businesses Have About an Organization and Its