When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:
A) family brand
B) cooperative brand
C) co-brand
D) flanker brand

Question

Quizplus · Accepted Answer

Introducing a new laundry detergent with a different brand name is an example of creating a flanker brand, which is a new brand introduced by a company in the same product category under a different brand name. The purpose of a flanker brand is to target a different segment of customers and expand the company's market share without cannibalizing sales of the existing brand.

When Procter and Gamble Introduces a New Laundry Detergent with a Different