If a company's marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the product as a(n):

Question

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Introducing the new product as a flanker brand would be the best approach in this scenario. A flanker brand is a separate brand that is introduced to target a different segment of customers without affecting the current brand's image. This approach allows the company to maintain the current brand's reputation while expanding its product line.

If a Company's Marketing Team Believes That Offering a New