A proprietary brand marketed by an organization and distributed within the organization's outlets is a:

Question

Quizplus · Accepted Answer

A private label is a brand that is owned and marketed by a particular organization and sold exclusively through its own outlets. It is usually lower-priced than established brands and is designed to appeal to cost-conscious consumers. Therefore, option A is the correct answer. Flanker brands are used to differentiate a product line from others in the same company, co-branding involves two or more companies cooperating to create a new brand, and complementary brands refer to products that are designed to be used together.

A Proprietary Brand Marketed by an Organization and Distributed Within