A major reason the Chipotle Mexican Grill was successful was its relatively simple menu.
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Q8: In the purchase process, an external search
Q10: An internal search for purchasing alternatives takes
Q11: The greater the motivation, the greater the
Q12: Upon recognizing a need, if a consumer
Q16: A person's ability to search and level
Q17: The original concept behind the Chipotle Mexican
Q18: The higher the perceived benefit a consumer
Q41: The need for cognition is a personality
Q57: An individual's age and social status largely
Q58: The amount of time a consumer spends
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