In the business buying center, buyers are given formal responsibility for making the purchase while deciders are the individuals who authorize those decisions.

Question

Quizplus · Accepted Answer

This is a correct statement. In the business buying center, buyers have the formal responsibility of making the purchase while deciders are the individuals who have the authority to approve the final decision. Other roles in the buying center include influencers, gatekeepers, and users.

In the Business Buying Center, Buyers Are Given Formal Responsibility