In new task purchasing situations, members of the buying center tend to go through all of the steps of the business-to-business buying process.

Question

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In new task purchasing situations, the buying center tends to go through all the steps of the B2B buying process, including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. This is because it involves a high level of complexity and risk, and the decision requires careful consideration and evaluation by all members of the buying center.

In New Task Purchasing Situations, Members of the Buying Center