The members of the buying center who shape purchasing decisions by providing information and criteria are called:
A)users.
B)influencers.
C)deciders.
D)buyers.

Question

Quizplus · Accepted Answer

Influencers are members of the buying center who shape purchasing decisions by providing information and criteria. The other options, users, deciders, and buyers, are also members of the buying center, but they have different roles and responsibilities in the decision-making process. Users are those who will use the product or service, deciders have the final say in the decision, and buyers actually make the purchase.

The Members of the Buying Center Who Shape Purchasing Decisions