Julian, the owner of a small company asks his secretary to call some of the local office supply stores and locate two that would offer a good deal on a new copy machine. In performing this task, the secretary is assuming which initial roles within the buying center?

Question

Quizplus · Accepted Answer

The secretary is acting as a user because she is the one who will be using the copy machine. She is also acting as a gatekeeper because she is the one who is responsible for contacting the office supply stores and gathering information about their deals.

Julian, the Owner of a Small Company Asks His Secretary