When the buying center members find out that leasing a fleet from one car rental company has the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?
A) identification of vendor
B) establishment of specifications
C) vendor selection
D) vendor evaluation

Question

Quizplus · Accepted Answer

The buying center members are evaluating the advantages of the repair service contract offered by one vendor compared to others, which indicates they are in the vendor evaluation stage.

When the Buying Center Members Find Out That Leasing a Fleet