
A market segment is a set of consumers or businesses with distinct characteristics.
Correct Answer:
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Q59: Geodemographic segmentation combines each of the following
Q60: Geodemographics combines demographic information, geographical information and
Q61: Marketing products that are purchased by both
Q62: When marketing to children, a company is
Q63: Geographic segmentation is especially useful for retailers
Q65: A recent study revealed that women control
Q66: Demographics, or population characteristics, can be used
Q67: A market segment must be financially viable
Q68: In terms of market segmentation, the usage
Q69: When marketing to men, it is important
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