Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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Q185: In terms of developing a communications schedule,
Q186: Many marketers believe that the objective-and-task method
Q187: In using the payout-planning method of developing
Q188: A flighting communications schedule involves communications only
Q189: Meet-the-competition method of developing a marketing communications
Q191: The "what we can afford" method of
Q192: The primary goal of the meet-the-competition method
Q193: In terms of developing a communications budget,
Q194: The percentage-of-sales method for budgeting for communications
Q195: The payout-planning method of developing a marketing
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