A successful GIMC program utilizes market segmentation adapted to countries and cultures.

Question

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Market segmentation is the process of dividing a market into smaller groups based on similar needs or characteristics. When expanding a Global Integrated Marketing Communication (GIMC) program to different countries and cultures, it is necessary to adapt the marketing strategies and segmentation to reflect the unique characteristics and needs of those markets. As such, a successful GIMC program must utilize market segmentation adapted to countries and cultures.

A Successful GIMC Program Utilizes Market Segmentation Adapted to Countries