Market segments should be internally:
A) heterogeneous.
B) identifiable.
C) unique.
D) homogeneous.

Name: Market segments should be internally: A) heterogeneous. B) identifiable. C) unique. D) homogeneous.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market segments should be internally homogeneous, meaning that the individuals or entities within each segment should have similar characteristics or behaviors, allowing for more targeted marketing strategies.

Market Segments Should Be Internally