The method of consumer segmentation that is based on population characteristics is:
A)demographics.
B)psychographics.
C)geographic.
D)polygraphic.

Question

Quizplus · Accepted Answer

Demographics is the method of consumer segmentation that is based on population characteristics, such as age, gender, income, education, occupation, family size, and ethnicity. It divides the market into various groups or segments based on these common demographic variables to target them with specific marketing strategies.

The Method of Consumer Segmentation That Is Based on Population