Level of education is an example of segmentation by:
A)psychographics.
B)generations.
C)demographics.
D)geodemographics.

Question

Quizplus · Accepted Answer

Demographics refer to characteristics of a population including age, gender, income, occupation, and education level. Education level is a demographic variable that can be used to segment a market. Psychographics refer to attitudes, values, and lifestyle characteristics of a population. Generations and geodemographics refer to different ways of segmenting a market based on geographic or generational factors.

Level of Education Is an Example of Segmentation By