Marketing to individuals who are successful, sophisticated, receptive to new technologies, enjoy sports, and are liberal in their political views is an example of which type of segmentation?

Question

Quizplus · Accepted Answer

The described characteristics of the target market - success, sophistication, receptivity to new technologies, enjoyment of sports, and liberal political views - are related to psychographics, which involves dividing consumers based on attitudes, values, lifestyles, and personality traits.

Marketing to Individuals Who Are Successful, Sophisticated, Receptive to New