When a sandwich chain points out that its meats are sliced in the store while Subway's meats are sliced in a "factory," the type of positioning being emphasized is:
A)product attributes.
B)competitor.
C)use or application.
D)price-quality relationship.

Question

Quizplus · Accepted Answer

This is an example of competitor positioning, where the sandwich chain is differentiating itself from Subway by highlighting how its process (slicing meats in the store) is superior to Subway's process (slicing meats in a "factory"). This strategy focuses on comparing the chain's offerings directly against those of its competitor to create a perceived advantage.

When a Sandwich Chain Points Out That Its Meats Are