The starting point that is studied in relation to the degree of change following a promotional campaign is called a:
A)post-hoc analysis.
B)marginal analysis.
C)benchmark measure.
D)standardized measure.

Question

Quizplus · Accepted Answer

A benchmark measure is a starting point or baseline that is used to measure the effectiveness of a promotional campaign. It is the point of comparison against which the results of the campaign can be evaluated. Therefore, the best choice is C, benchmark measure.

The Starting Point That Is Studied in Relation to the Degree