A communications budget is based on:
A)communication objectives.
B)marketing objectives.
C)both communication and marketing objectives.
D)a targeted level of return on investment.

Question

Quizplus · Accepted Answer

A communications budget is typically based on both communication and marketing objectives. Communication objectives are focused on the message and the target audience, while marketing objectives are focused on broader business goals such as increasing sales, market share, or customer loyalty. Therefore, it is important to align the communications budget with both sets of objectives to achieve the desired results. In addition, some companies may also consider a targeted level of return on investment when determining their communications budget.

A Communications Budget Is Based On