In terms of the relationship between expenditures on advertising communications and subsequent sales revenues, too many marketing managers assume that there is a(n):
A)direct relationship.
B)indirect relationship.
C)inverted U-shaped relationship.
D)inverse relationship.

Question

Quizplus · Accepted Answer

Many marketing managers assume a direct relationship between expenditures on advertising communications and subsequent sales revenues, meaning they expect that increasing advertising spending will directly lead to increased sales.

In Terms of the Relationship Between Expenditures on Advertising Communications