When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of:
A)a sales-response curve.
B)wear out effects.
C)decay effects.
D)carryover effects.

Question

Quizplus · Accepted Answer

Decay effects refer to the diminishing memory of a brand name or message when advertising stops. This is a common occurrence, especially with short-term advertising campaigns, and can lead to reduced brand awareness and weaker sales.

When Consumers Begin to Forget a Brand Name Because Advertising