S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:

Question

Quizplus · Accepted Answer

Decay effects refer to the gradual decrease in the effectiveness of an advertising message over time, leading to a decline in sales or consumer interest. In this case, S.O.S. soap pads were advertised for many years, and when the advertising was discontinued, the message slowly faded from consumers' memories, resulting in a decline in sales. This is a clear example of decay effects.

SOS Soap Pads Were Advertised on Television for Many Years