The primary objective of the meet-the-competition method for developing a marketing communications budget is to:
A)match the communication budget with sales.
B)ensure marketing dollars are invested where it is most needed.
C)prevent the loss of market share.
D)ensure marketing dollars are allocated appropriately.

Question

Quizplus · Accepted Answer

The meet-the-competition method focuses on preventing the loss of market share by matching competitors' spending in advertising and promotions, ensuring a company remains competitive in its marketing efforts.

The Primary Objective of the Meet-The-Competition Method for Developing a Marketing