Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?
A) percentage of sales
B) objective and task
C) payout planning
D) quantitative methods

Question

Quizplus · Accepted Answer

Payout planning is used to allocate the budget based on the expected returns over time, and it adjusts the budget as the brand reaches diminishing returns.

Which Method of Developing a Marketing Communications Budget Is Used