Successful global integrated marketing communication campaigns include the following tactics, except:

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Standardization approach is not a necessary tactic for successful global integrated marketing communication campaigns. In fact, customization and adaptation to local market conditions is often crucial for success. The other options - understanding the international market, creating a borderless marketing plan, and thinking globally but acting locally - are all important tactics for achieving global marketing success.

Successful Global Integrated Marketing Communication Campaigns Include the Following Tactics